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Guerrilla Marketing for Nonprofits [Paperback]

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Item Number 907886  
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Item Description...
Overview
Helps nonprofits compete for donations and boost public awareness through the application of low-cost battle plans, time-tested principals and relevant tactics and by utilizing the "seven golden rules" of Guerilla Marketing for fundraising success and recruiting volunteers. Original.

Publishers Description

Learn the Seven Golden Rules of fundraising success
Boost Public Awareness, Increase Effectiveness in Recruiting Volunteers, Mobilize Advocates, and Raise Money

""Think you don't have time, money, or skills for marketing? Think again. Guerrilla Marketing for Nonprofits will thrill you with how easy it can be. Devour Guerrilla Marketing for Nonprofits and you'll never be hungry for creative marketing ideas for your good cause again ""
--Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of "The Nonprofit Marketing Guide: High-Impact, Low-CostWays to Build Support for Your Good Cause."

""Yay, and double yay Finally, the definitive how-to, resource, and idea book for guerrilla nonprofit marketers. It's all here: everything one needs to practice guerrilla nonprofit marketing - a resource you'll want to keep nearby for regular reference. I found myself applauding internally with every page turn. Nonprofits that adopt even a fraction of the guerrilla marketing ideas and principles here will be further ahead.""
-- Elaine Fogel, President and CMO, Solutions Marketing & Consulting LLC Chair, American Marketing Association, Nonprofit Special Interest Group

""Buy this book immediately if you are on a mission to do good in this world. It's jam-packed with concrete ways to effect great changes -- even if you have tiny staffs and itty-bitty budgets. Guerrilla Marketing for Nonprofits is a Godsend to nonprofits and do-gooders everywhere.""
--Katya Andresen, COO, Network for Good and author of "Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes"

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Item Specifications...

Pages   336
Est. Packaging Dimensions:   Length: 9.08" Width: 6.08" Height: 0.73"
Weight:   1.05 lbs.
Binding  Softcover
Release Date   Jul 1, 2010
Publisher   Entrepreneur Press
ISBN  1599183749  
EAN  9781599183749  


Availability  0 units.


Product Categories
1Books > Special Features > New & Used Textbooks > Business & Finance > Marketing   [604  similar products]
2Books > Subjects > Business & Investing > Industries & Professions > Nonprofit Organizations & Charities   [547  similar products]
3Books > Subjects > Business & Investing > Marketing & Sales > Marketing > General   [1997  similar products]



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